Lesson 14 - Keyword Research

Lesson 14

Have you started doing internet marketing and made money from the internet already?
If not, please Take Action!
If yes, good for you! Are you making enough money then?

If not, you may want to identify the reasons why. One of the reasons may be that you are not doing enough to identify where the strongest market demand is. That's the reason why we are discussing "Keyword Research" today.

You should do market research to identify an internet "niche" (a specific interest group) and then dominate the niche. This is a lot easier than competing with many other internet marketers around the world on a general area.

You should begin your research on "long tail keywords" (three or four word phrases that have a few people searching for them everyday, but with only a few websites competing for them instead of thousands or even millions of websites competing for them). You must also understand that since less people are doing searches using these long tail keywords, it is important that you build a lists of long tail keyword search phrases (at least 30 phrases).

A tool that you can use to build your database of long tail keywords is Google AdWords.
After you build your database, confirm that these keywords can really apply to your product. Now, you can start to include all your long tail keywords in your marketing articles, videos, etc.

Lesson 13 - Marketing Techniques 1 (Article Marketing Part 3)

Lesson 13

Have you used all the 3 techniques (namely writing articles, participating in Yahoo Answers and creating Youtube videos) shared? If yes, have you started earning $$$ in your ClickBank? If you did, well done! Congratulations to you!

If not, do not be disappointed. There must be something that you can improve on. Ask yourself the following questions:

1. Am I using the 3 techniques to promote just 1 product? If not, you may not be focusing on the product well in order to market it effectively.

2. For writing articles, how many articles have you written? My trainer, Ewen Chia, has contributed more than 40 articles (with the same website link on these 40 over articles) just to talk about 1 product. So, don't be disappointed if your articles do not generate sales for you yet.

3. Are you using the best link in your article? Are you using the link to your squeeze page or to your affiliate link that goes directly to the merchant page? People may not be willing to pay immediately after reading your article. It may be better to use your squeeze page (will share more about constructing a squeeze page in later lessons) link instead. You can then capture their email addresses and email them to pre-sell more content every few days to increase the buying rate.

4. For Yahoo answers, did you give very good answers? Did you indicate a reference page for them to go, such as your ezine article?

5. Youtube video - did you also indicate your website link? Is your call for action strong?

Take time to improve on your techniques. Find out whether there are similar articles around and use them as reference to improve your contents and writing skills.

To Your Success!

Lesson 12 - Marketing Techniques 3 (Using YouTube Videos)

Lesson 12

You can also use Youtube to market your affiliate products. One of the easiest way to create a YouTube video is to do the following:

1. Create a powerpoint slide presentation for the products that you want to promote (You can use contents with reference to the article which you have written)

2. Download Camtasia Studio (a screen recording and video editing software) from http://www.techsmith.com/ (You have a 30-days trial period)

3. Follow the tutorial on the Camtasia Studio Learning Center site to learn how to convert the powerpoint presentation to a video (It's pretty simple)

4. Sign up for a free YouTube account

5. Upload your video on YouTube. That's all!

The most important thing is to learn from PowerPoint Help and Camtasia Studio Learning Center.
That's all!

Below is a video I have uploaded on YouTube:



You can also watch it here: http://www.youtube.com/watch?v=Jc7ffsvrxG0

Enjoy! Take Care!

Lesson 11 - Critical Success Factors

Lesson 11

I have written an article on critical success factors to affiliate marketing.

Have a look at it here:

==> http://www.docstoc.com/docs/74610829/7-Critical-Success-Factors-to-a-Successful-Affiliate-Marketing-Business

Talk to you again!

Lesson 10 - Marketing Techniques 2 (Yahoo Answers)

Lesson 10

You can make full use of your time to develop your affiliate marketing business.  I will share with you what I do when I am watching TV. I will go to Yahoo Answers and answer questions that are relevant to the product that I am promoting as an affiliate marketer. In this way, I am creating awareness for my product at the same time.

Once you are in Yahoo Answers page, you can search for the questions that you would like to answer by categories or by keying the relevant keywords in the Search box. The questions are normally open for a short period of time (normally 4 days). The answer that you provided will be there in Yahoo Answers from then on.

This technique is something very simple, thus you can do something meaningful for your business when you are watching tv.

Important: Please read the community guidelines very carefully to prevent termination of your Yahoo Account., for example, you should not indicate your affiliate links there.

Lesson 9 - Business Management Tools (Part 1)

Lesson 9

I am not sure whether you have this problem...........
I find that I have an increasing number of IDs and passwords to remember after I started my affiliate marketing business. A lot of time is spent on looking for passwords, remembering IDs, etc.

As such, I recommend that all of you develop a very simple tool to manage your business and help you save time in locating your IDs and passwords. It is really very simple, just open up an Excel spreadsheet and create the below fields to help you manage your database of IDs and passwords:

- Service Providers
- Log-in Website
- ID
- Passwords (I recommend that you use common secret codes to represent your passwords so that when people get access to your file, they still cannot access your passwords. For me, I try to use the same passwords for as many applications as possible. For example, if my password is "chocolate99", I will use the code "food99" as I know for myself that "food" means my favourite food "chocolate".)
- Purpose
- Comments

You can just add on to the list as and when you sign on for a new service or application. You can use the "Find" function in Excel to help you locate the ID and password of any service provider very effectively, thus helping you to save time.

Remember:

Time is Money!!!

Lesson 8 - Marketing Techniques 1 (Article Marketing Part 2)

Lesson 8

For those who are still trying to write an article, I am sharing some useful tips below to help you write your articles more efficiently.

I mentioned about referring to sample articles in Lesson 6. You can also get a lot of useful information by going to the relevant forums. Some members in the forums even provide a lot of very useful information in point form which can provide you with some good ideas of what to write for your articles.

You can also google for information. For example, you can make use of some of the information in wikipedia if you need to define the terms you use in your articles. Therefore, you can make use of them and easily expand them into an article for yourself.

That's what I did for a number of my articles and I managed to complete them in less than 30 minutes.
Just do your spell check and grammar check before you finish and your article is good to be submitted to the articles directories.